Vertu has announced a new foldable smartphone starting at $6,880, targeting CEOs and executives. The device runs on the open-source Hermes project, enabling AI-agent workflows and enterprise integrations. It features ultra-premium materials like titanium and leather. The phone aims to serve as a central command hub for business operations.
This is not just a phone. It is a statement. Vertu is betting that the future of leadership is a leather-clad AI companion. The Hermes integration means executives can automate tasks, delegate to agents, and stay in control from anywhere. For the price of a small car, you get a device that thinks with you.
Some will call it a gilded cage. Others will see liberation. But one thing is clear: the line between tool and partner is blurring. Vertu is selling a vision where the CEO is less a manager and more a conductor of digital symphonies. The question is not whether this device works, but whether we are ready to trust our decisions to an algorithm wrapped in Italian leather.